Q: Dear Ethics Lawyer, I wish I had a pivotal trial practice question to ask you relating to some huge and important case, but alas what I have for you is a mundane question about bios and practice descriptions. Together with some others, I have left a larger firm, and we are now trying to realize the dream of having our own boutique litigation practice.

We’ve divided up tasks, and I am responsible for pulling together marketing materials, including our website, with bios and attractive descriptions of our practice capabilities. I am stymied about whether and when it is appropriate to say that one of us “specializes” in a particular area of practice in light of Rule 7.2(c). I am also concerned whether we can say that one of us is “expert,” or “an expert” in a particular area. We want to be able to attract clients, but I don’t want to cross any lines.