Q: Dear Ethics Lawyer, If I truly believe it to be the case, can I properly tell a prospective client that I am confident that I will provide legal service as good or better than any other lawyer in my city? Or have I been watching too many cheesy lawyer ads on television?
Continue Reading January 2 Issue – Comparison Statements About Lawyer ServiceThe twice-monthly “Dear Ethics Lawyer” column is part of a training regimen of the Legal Ethics Project, authored by Mark Hinderks, former managing partner and counsel to an AmLaw 200 firm. Read More
Advertising and solicitation
November 4 Issue – Direct Mail Marketing
By Mark Hinderks on
Q: Dear Ethics Lawyer, I have recently developed an expertise concerning a new and complex federal regulation of the importation of spirits as a result of my work for a liquor industry client. I would like to develop a practice in the area but do not have any other contacts in the industry. With the assistance of marketing folks, I have now developed an industry list and a slick promotional piece highlighting expertise on the new regulation that I want to mail to every company on the list. Are there any ethical issues?
Continue Reading November 4 Issue – Direct Mail MarketingSeptember 16 Issue – Direct Solicitation
By Mark Hinderks on
Q: Dear Ethics Lawyer, A new business has moved into my area of practice and opened a substantial facility. I am very knowledgeable about an area of law they are involved in, and believe I can provide them with effective service. Is it ethical for me to cold-call the President of the company to invite her to lunch to discuss my expertise and their legal needs? Alternatively, can I write the President to explain and offer my services?
Continue Reading September 16 Issue – Direct Solicitation